Cryptorefills announces launch of innovative loyalty program “The 7 Deadly Sins” NFT gift card collection

Amsterdam, Netherlands [June 20, 2024] – Cryptorefills, the leading crypto-commerce platform, today announced the launch of its new Non-Fungible Token (NFT) gift card collection. This innovative initiative is part of a broader strategy to enhance customer loyalty and engagement. Customers get a real-world utility in the form of a spendable balance of up to $500 redeemable on the Cryptorefills platform, along with artistic value in the form of a digital asset that can be collected, traded, or sold.

The NFT collection, aptly named "The 7 Deadly Sins," is a unique collaboration with renowned digital artist Yassine Oumghar (Yassa). Each NFT in the collection has been meticulously designed to represent one of the seven deadly sins, creating a unique blend of art and technology. Yassa is mostly known for his "phygitals" NFT artworks which are connected to a physical artwork, his affiliation with St.Art gallery, one of the most prominent galleries in the Dutch landscape, adds an additional layer of prestige to this unique collection.

The collection furthermore leverages Cryptorefills’ s innovative proprietary new protocol that enables to add “gift card” properties to NFTs built on the ERC 721 standard. These properties include a redeemable balance, and place where the NFT can be spent for real products and services. The NFTs are part of a loyalty program offering the highest level of utility where the owner of an NFT enjoys a perk in real life because of ownership.

The NFTs will be assigned randomly to customers upon purchasing a gift card on Cryptorefills and will feature varying levels of rarity. All NFTs will come loaded with a balance that can be spent on the Cryptorefills platform. The rarer the NFT, the higher the spendable balance assigned, providing customers with dual benefits – artistic value and rarity, combined with a redeemable balance to be spent for gift cards of the world’s top brands.

Commenting on this milestone, Massimiliano Silenzi, CEO of Cryptorefills says: "We leveraged our new NFT technology and worked with St-Art and Yassa to develop a marketing and loyalty program in a Web3 style that is more personal and valuable for our customers." He added, "Furthermore, our new technology used for this collection opens new also new horizons and business models, intercepting different trends in blockchain. These range from adding some form of real utility to NFT collections, brand web3 loyalty programs, and using blockchain to tokenize claims on real-world goods and services."

Yassine Oumghar, comments on his collection: “I worked with the St-Art and Cryptorefills marketing team, to conceive a collection with a story and artistic experience that resonated with the innovative project. One of my physical series is also based on the 7 deadly sins, so when I heard about the many brands Cryptorefills works with I came up with the idea to connect the many genres and categories to the deadly sins”.

Carlo Tozzi founder and art director of St-ART, says: "st-Art was born out of a need for an art space where artists can thrive, and art collectors feel supported. We feel that art should be accessible to all and free from boundaries. At st-Art, we are committed to keeping the flame of the art world burning. Long gone are the days of the art galleries just based on their own profit and gatekeeping the art community. We fully believe in the concept of the art accessible to all and this starts by directly supporting artists with no barriers and prejudices of any kind."